Dr. Adrian McIntyre is an anthropologist and communications advisor specializing in the marketing and selling of expertise. A founding partner at Speed of Story, he helps entrepreneurial experts and boutique firms package their IP, design premium offers, and get paid for their thinking, not their time. Adrian earned his PhD in anthropology from UC Berkeley, but his approach was forged in the field as an international journalist and media spokesperson. His core philosophy: weak positioning is not a strategy problem you solve with a whiteboard; it’s a communication problem you solve with concrete assets and real-world conversations. Through advisory work, audience research, content strategy, and executive storytelling, Adrian helps clients communicate their value clearly and confidently so prospective buyers understand and trust their expertise.